Aug

15

No Pitch? Oh Really?

August 15, 2007 |


, , , , , , ,

708589_sale.jpgA couple of days ago, I ripped on AuthorityBlackBook.com a bit. Dave Taylor took me to task over it, saying I was over-generalizing based on the one issue in that post. But there’s certainly more than one issue, so here’s part 2 of my critique.

And by the way, I’ll just go ahead and give a teaser that I actually have read the e-book now, and for the most part, it’s pretty good — certainly worth the free download and an hour to read it. I’ll do a review of it in part 3, but for now, I’m going to talk about the sign-up process a little more.

You know, I don’t care if a free e-book has a soft sales pitch in at, preferably at the end. I figure that’s the “price” of the free e-book — allowing you to pitch to me. But if you say you’re not going to have a sales pitch, then don’t!

This happens more than once with Authority Black Book. On the step 2 page, you’ll see this:

Let Me Be Clear… There Is No Pitch In This Presentation!

But at the bottom of the step 3 page, you’ll see this:

Are You A Member Of The Authority Site Center?
The Only Place To Learn Authority Site Building

OK, it’s pretty soft and fairly unobtrusive, but it said there wasn’t going to be a pitch. In all fairness, though, it did say there wasn’t going to be a pitch in the book — it didn’t say there wasn’t going to be one at the bottom of the Step 3 page. So let’s see what’s in the book…

On p. 15, you’ll find:

We know this because we’ve tested it against our over clocked monster publishing system at Authority Site Center.

Our system was built for Web 2.0 from the ground up. It shines above all others in head-to-head battles raging on the search engines right now in hundreds of niches.

So it might be time, since you know you have to switch to Wordpress anyway if you want the best results from your marketing efforts, to take a good long look at Authority Site Center and what it can do for you that nothing else on planet Earth can.

If that’s not a pitch, I don’t what is.

Like I said, I don’t have a problem with the pitch. I have a problem with telling me there’s not going to be a pitch and then giving me one.

OK, enough criticism. The next post in this series will be an actual review of the book itself, which, as I said, is pretty worthwhile. Go ahead and download it and have a look. I’ll post my comments later this week.

Article Series - When Internet Marketing Meets Web 2.0

  1. Pet Peeve: Web 2.0 Gurus Who Really Don't Get Web 2.0
  2. No Pitch? Oh Really?

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • Netscape
  • Reddit
  • StumbleUpon
  • Technorati
  • Netvouz
  • DZone
  • ThisNext
  • MisterWong
  • Wists
    Print This Post Print This Post
Email This Post Email This Post

Comments

Social bookmark this page

1 Comment so far

  1. John Paul Micek on August 16, 2007 11:03 pm

    That’s not pitch Scott. That’s an icing of internet marketing mumbo-jumbo layered on top of a cake of dry bunt cake.

    A great pitch is enjoyable. It’s like an amusement ride you don’t want to get off. It’s seductive.

    You may even know what’s going on when you are caught up in a great pitch, but a great pitch hooks you so emotionally — it doesn’t matter.

    Most people are not offended by a great pitch because a great pitch is focused on your needs. A great pitch pulls triggers that get you emotionally hooked.

    A great pitch, like a good magic trick, creates an image; and we clap for it.

Name

Email

Website

Speak your mind

Related Posts from the Past:

No results.



Related Posts:

No related posts

dfvdfvcbcvcvbc
 
All trademarks and copyrights on this page are owned by their respective owners. Comments are owned by the Poster.
Revenue River © 2008